Planning an Event to Showcase Your Business?
lemaster • May 9, 2018
Quite often, event planning is assigned as an “extra” fun project to an employee who approaches it with enthusiasm, only to become frustrated when all the elements don’t come together with ease.
This is especially true in small or family businesses where team members wear many hats. However, it takes a special set of skills to successfully plan and execute a winning event…and not everyone has the time, talent or knowledge to pull it off! It is often more cost effective (and stress reducing) to engage an experienced event planner.
So, what are the skills needed to help knock your next event out of the park? The following is a list of some key characteristics to look for when hiring your next event planner:
- Highly
organized & detail oriented – willing to provide regular updates on
each element of your event, and thinking about everything your guests
will see, touch, taste and hear
- Creative – envisioning unique and memorable ways to achieve your outcomes
- Focused – aligning with YOUR goals, budget and vision throughout the process
- Fun, people friendly – maintaining a positive outlook and staying easy to work with before, during and after the event
- Highly effective with time management – ensuring all deadlines are met and minimizing stress for the client
- Flexible – capable of executing “Plan B” when the unexpected occurs (and it usually will!)
- Connected
– managing positive relationships with an array of vendors, sites and
service providers to negotiate favorable pricing and scheduling
So, the next time you envision a spectacular event, consider making it spectacular with JMS. As a marketing firm, we understand that a “party” is not just for fun. You are allocating resources to connect with your best target audiences to grow your business and brand.
Uncoordinated and fragmented efforts are inefficient and ineffective
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