Blog Post

Giving Thanks This Holiday Season

proadAccountId-416997 • Dec 12, 2018

It’s so easy to get caught up in the hustle and bustle of the holidays, but this time of year is also a wonderful time for entrepreneurs to reflect upon your accomplishments and give thanks to your important customers. After all, if you didn’t have them, your business would be quite different.

Some may ask, “ Does spending time & money reaching out to say ‘thank you’ to your customers really make a difference?” The answer is, YES. Expressing appreciation in ways that are meaningful and sincere is one of the many reasons your customers may choose your small business over a larger corporation with less personal outreach. This holds true throughout the year , but is particularly resonant at year-end if your message reinforces your ongoing face-to-face customer focus.


Keeping your current customers happy and making them feel valued is also very cost effective. Attracting a new customer can cost a business five times more than keeping an existing customer, so why wouldn’t you do all you can to retain those customers? Happy, loyal customers also talk to their peers. Your “thank you” keeps your business top-of-mind in terms of referrals, and provides a fresh, positive current impression for references.

Here are some examples on of how you can recognize and thank your customers:


  1. Write a statement of thanks on an invoice.
  2. Send a handwritten note to your VIP customers.
  3. Produce holiday cards that reflect your brand and have your team hand sign them.
  4. If your budget allows, offer a special discount to some of your important customers.
  5. Send a small branded gift or food item.
  6. Consider hosting a post-holiday “kick off the new year” gathering for customers with an interesting short speaker. Emphasize your unique value. Support your customers’ business goals by bringing them into your network.
  7. And don’t forget… reinforce your relationship on all customer levels, from decision-makers to influencers.

Bottom line: customers don’t need anything fancy but appreciate personal expressions of appreciation. A simple “thank you” yields dividends throughout the year. Thank you for reading. Happy Holidays



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