MAKING OUR CLIENTS HAPPY

Be strategic.

At Jade, we believe that a marketing program should be both strategic and creative. You should be happy with your marketing. We encourage you to investigate and choose the agency that makes sense for you. As part of that investigation, take a look at our creative examples, testimonials and case studies below.

A Few Testimonials

Heather Knapp

CEO

Fogarty, Knapp and Associates, Inc

After 26 years in the business of recruiting and a rollicking start to 2020, we were faced with the onslaught of Covid 19 in March.  We knew we had to ramp up our marketing efforts quickly and turned to Suzanne Stillwell and Samantha Kempster and their team, partnering with Hearst Media.


They quickly came up with a fantastic new website built specifically for our clients and candidates. We implemented a new database of hundreds of potential clients, and got a timely marketing letter out to new and current clients. They also jumped on our SEO, and we found that our competitive presence increased tenfold.


JMS is always an attentive, upbeat and positive firm that is a joy to work with and you know you have a strong partner when you are in the trenches.

John Anello

Owner

Safe and Sound Electric

We struggled to get our website on the first page of Google for six years. Jade Marketing Solutions and Hearst Media accomplished the job in 45 days.  I highly recommend them and their services.

Sandra Greer

VP, Trust & Investment Officer

First County Advisors

The Wealth Management Division of First County Bank

The task of merging First County Bank’s 165-year legacy with a current, accurate and powerful explanation of how the Banks’ Wealth Management Division brings value to our clients and community today describes the challenge we presented to Jade Marketing Solutions. The resulting suite of marketing materials surpassed our expectations; a coordinated series of thoughtful, insightful and timely pieces that tells the reader who we are, striving for collaborative relationships and delivering a highly tailored and disciplined approach to wealth management, trust and estate administration for our clients. 


Upon reviewing our new marketing materials, a long-standing client commented that the content accurately reflects the personalities she’s come to know within our organization; no one is selling anything but rather identifying opportunities to make a difference in our clients’ lives.


Greg Oliver

VP, Business Development

Orange Cleaning Services

The Jade team is fantastic at what they do. They start by being great listeners – taking the time to understand your business priorities and challenges before beginning any initiatives. Jade has been extremely helpful in building our online presence, which is driving so much business today. I recommend Jade Marketing Solutions without hesitation.

Liz Lew

Owner

Kure Spa & Wellness Center

I hired JMS this year and they developed messaging and a corresponding image that blended well with our logo and other visuals. Our therapies are unique and require an explanation in order to "get" what the benefits are. They were creative in how they approached the messaging, and the result was eye-catching and easy to understand.

 

They improved our SEO, ensured the information was consistent across all social media platforms and got us a couple of interviews with the local papers. They respond quickly and are willing to meet any time I feel the need to catch up.


A Few Case Studies

Background & Objectives

A community bank was looking to expand its weatlh managment division. Unfortunately, the sales materials were not branded in a manner that would attract the targeted audience. So the objectives were to:

  1. Build a system of marketing materials to support its team of investment and trust and estate officers in their relationship growth and new client acquisition efforts.
  2. Convey the quality, sophistication and global view of its research and advisory capabilities, while also demonstrating the benefits of working with a small, deposit-holder-owned institution and client-focused team.

Result

After truly getting to know their needs and challenges, Jade produced a high-end, flexible portfolio of collateral including a capabilities brochure, a selection of two-page educational overviews, a new divisional brand look, and templates for event invitations and other client communications. These luxe materials are unique to the division, setting it apart from the hometown vibe of the bank’s retail operations, but maintain a clear connection to the bank’s legacy of trustworthiness and customer commitment.


The client was thrilled with the quality of the marketing that aligned with the expectations of the individuals and families that were their target market. Since the introduction of the portfolio, sales have increased 34%.

Background & Objectives

The client had several businesses and was frustrated as previously successful methods of advertising had stopped working. As such, the client wanted to get new customers  and develop a healthy pipeline.


Result

Jade reviewed the businesses and shored up the marketing infrastructure by consolidating three different websites under one URL.


We added an SEO and social media program, and completely revamped messaging for print mailing. The client started booking new customers well past its typical season and had to start taking appointments for the next year. That was over six years ago and they continue to be busy.

 

Background & Objectives

Client had never done any marketing but did not know where to start. The objectives:

  1. Promote the complimentary advisory services of a health insurance broker to grow their client base.
  2. Communicate the benefits and importance of getting expert ongoing guidance for unique health insurance needs, especially with Medicare coverage selection.


Result

The Jade team executed a multi-channel communication and outreach strategy including friendly, but highly instructive digital newsletters, LinkedIn profiles for the business and its partners, targeted client and prospective client emails , referral cards, and local speaking engagements. We also produced a multi-use brochure explaining their outlook and services.


In addition to the several unsolicited compliments on the excellence of the newsletter, the firm had to turn off the “marketing faucet” for a bit to handle the new volume during Medicare enrollment season.

Background & Objectives

The client owned a regional franchise in Connecticut. It was struggling with generic franchise direct marketing and had not done any targeted marketing to existing or past customers in 10 years. The objective was to increase repeat sales. 



Result

Jade developed a segmented customer list based on anniversary purchase dates, geography, and prior purchase data. We set up email marketing software and developed multi-campaign emails to reconnect with existing customers. 


The result was high engagement experienced on the emails that translated to definite uptick in past client sales. Beneficial ROI as email marketing is cost-effective and the new customers

acquisition costs are reduced.

Background & Objectives

The client was uhappy with the performance of their current marketing program. The company did not feel the money they were paying their existing provider was worth the poor results.


Jade was hired to review the program and recommend alternatives to improve performance. 



Result

Provided recommendations for a revamped website with more personalization and making it more customer-centric. 


We reviewed current digital providers and found one with a more cost-effective solution for the client.


Subsequent reviews with client showed an increase in number of walk-ins as well as those who found them online.